On February 8, Eaze— a California-based marijuana delivery service and technology platform —released its second annual "State of Cannabis" report, which explores trends in consumer demographics and buying behaviors.
The so-called "Uber for weed" used data from 250,000 California users on the Eaze platform and 5,000 survey participants, making it one of the state's biggest reports on marijuana spending yet. One big caveat: people who buy pot using an online delivery service might not be representative of the entire market, and the report does not reflect consumer habits outside California.
We pulled out the most interesting findings. Take a look.
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Silicon Valley is the third fastest growing market in California.
In 2016, the San Francisco Peninsula, a stretch of the Bay Area that houses some of the top tech companies including Google, Apple, Facebook, and other Silicon Valley giants, experienced the third biggest increase in Eaze deliveries compared with growth in other California markets.
The East Bay and San Francisco ranked first and second, respectively.
Silicon Valley had the biggest appetite for vaporizers.
Marijuana oil cartridges used for vaping made up a higher percentage of sales in Silicon Valley than any other region in California. These days, there's a range of vaporizers to fit every consumer's needs — whether they prioritize ease of use, portability, style, or smart design.
Vaporizer sales exploded 400% year-over-year.
"Do you even vape, bro?" In California, the answer is increasingly, "Yes."
In December of 2015, marijuana oil cartridges used for vaping accounted for a modest 6% of Eaze's total sales. In December 2016, the category exploded to 24% of total sales, up 400%.
One in five orders placed on Eaze included a vaporizer cartridge.
See the rest of the story at Business Insider