- Warren Buffett and his right-hand man, Charlie Munger, advised Coca-Cola not to enter the cannabis business.
- Buffett's Berkshire Hathaway is the largest investor in the soft-drink maker, owning a $19.5 billion stake.
- Coca-Cola earlier this year held talks with the cannabis producer Aurora Cannabis about teaming up to make CBD-infused beverages. The talks ultimately failed.
- Watch Coca-Cola trade live.
Warren Buffett loves Coca-Cola.
So much so that he drinks five cans of the product a day. Additionally, his company, Berkshire Hathaway, is the largest shareholder of the soft-drink giant, owning a nearly 10% stake worth $19.5 billion.
So let's just say that when Buffett talks about Coca-Cola, its management likely listens. And they might not like what he and his right-hand man, Charlie Munger, had to say on Friday.
"It would be a mistake for Coca-Cola to get into the marijuana – cannabis business,"the duo told Fox Business Network's Liz Claman. "They have a wholesome image and that would be detrimental to it."
In September, Bloomberg reported Coca-Cola had its eye on entering the cannabis space after the beverage makers Constellation Brands and Molson Coors announced their own investments in the industry.
A month later, Coca-Cola dismissed the rumors it was in talks with Aurora Cannabis to produce CBD-infused beverages. Executives at Coca-Cola have said the company does not plan on getting into the cannabis space anytime soon.
But Coca-Cola could be missing out on a huge opportunity if it heeds Buffett's advice. The burgeoning CBD market in the US alone is expected to explode from $1 billion in 2019 to $16 billion by 2025, according to the Cowen analyst Vivien Azer. And the market is already rapidly expanding.
Given the potential, Coca-Cola may have to ignore Buffett and Munger to take advantage of an opportunity the company can't afford to miss.
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